The period across Black Friday and Cyber Monday (BFCM), is the ultimate retail showdown, with over £6billion spent in that period last year in the UK.
Unfortunately, there’s a lot of noise out there when it comes to Black Friday marketing campaigns. Here are some ways to make yours stand out from the crowd
Create a gift guide
Everyone needs a bit of inspiration from time to time. Creating a gift guide helps you highlight products and offers to your subscribers whilst boosting conversions. As a rule, products should not be very expensive, frequently out of stock or take a long time to deliver.
Bundle products together
Bundle products together instead of selling them individually to make a compelling package. This is a great way to upsell your customers, reduce stock levels and improve average order value, all whilst showing you have been thoughtful about their needs and offering a discount.
Offer deals on digital gift cards
Gift cards remain hugely popular. £5.7billion was spent on Gift cards in the UK in 2016 according to Euromonitor.
In the same study, it was shown that 65% of gift card holders spend an extra 38% beyond the value of the card. Conversely, gift cards to the value of £300m went unused in 2014 according to a study by UGov.
With that in mind, profitability on digital gift cards are relatively high, allowing you more leeway on creating a deal or offer.
According to Facebook, users watch Facebook Live videos for 3x longer than standard videos and comment more than 10x more.
There’s no denying the level of engagement and interest. Yet, it’s still relatively uncrowded. If you get Facebook Live right, you won’t have much competition.
Bundle products together
Black Friday marketing strategies often involve discounts, but how about offering exclusive discounts to certain segments of your database – students, social media followers or account VIPs for example. Timed discounts (such as Amazon’s “lightening deals”) help to create anticipation and urgency.
Go the extra mile
Offer something special as part of your Black Friday marketing campaigns. That could mean offering free gift-wrapping or a free greeting card with every purchase above a certain amount. Think about what would delight your customers and be of value during this busy time of year.
Offer and promote Interest-Free Credit
Promoting Interest-Free Credit across the site and email channels, ensures your visitors are aware they can Spread the Cost of purchases whatever their entry point to your website. Research shows that Spreading the Cost changes the visitors’ mindset; increasing conversion, average basket value and upsell/cross sell opportunities.